FRANCHISE
Want to open a franchise?
We’re not looking for investors who want just another restaurant. We’re looking for people who understand why someone signs a wall before they leave.
Primo works because it’s like nothing else: tacos to share, proper mezcal and hip-hop playing until we close. If you want to take that to your city, we’ll be with you from day one to the first packed night.
who we are
- 3 venues in Madrid and Palma de Mallorca
- 4.8 ★ on Google with more than 5,000 reviews
- 2 cities and looking for a third
- +€1M per venue per year
- Top locations with nightlife and plenty of young footfall.
What it takes to open a Primo
Initial investment
Between €250,000 and €400,000, of which around €120,000 must be your own funds. The range depends on the size of the premises and the state you find them in.
Premises and area
We look for areas with nightlife and young footfall. You bring the premises or we help you find them, and we study with you whether the location can carry a Primo before you sign anything.
Training
Between 8 and 12 weeks in one of our venues, working in the kitchen, behind the bar and on the floor. Nobody opens a Primo without having carved a trompo first.
Our support
Build-out, menu, suppliers, team training and opening. The salsa recipes and the spice mix go with you. We ask for real commitment to the business: this doesn’t work in the hands of someone who drops by once a month.
Submit your franchise application
*Last units available