ABOUT US
From a voyage that began in 1780
Legend has it that on 14 July 1780 two pirates set sail for Mexico in search of challenges and adventure. Mallorca was their first stop, and there they left their mark, branded in fire.
They seized a haul of gold and silver that earned them a name among the great pirates of the day. They landed on the Mexican coast almost two months later, made the east coast their own and settled there for the next five years.
Plenty of destinations crossed their minds, but only one stirred the same urge that had made them set sail years before: the capital of the Spanish Kingdom. Ahead of them lay months at sea and who knows how many adventures.
Mallorca, Mexico and Madrid
we’re still here
Two and a half centuries later, that voyage is still on the table. Mallorca, Mexico and Madrid, on the same plate.
Primo is a street-food taquería with Mexican and Californian inspiration: tacos to share, cocktails and a long list of tequilas and mezcals, in a relaxed, modern, urban atmosphere. Hip-hop plays, you eat with your hands and nobody minds if you raise your voice.
To share
primo is a way of being
Coming to Primo means living moments you won’t forget, in an international crowd of every age. It means sharing colourful plates and flavours you didn’t see coming, raising a margarita and letting Notorious B.I.G. play in the background.
Primo will hit you, surprise you and, in the end, win you over.
Be part of the story
leave your mark
Those pirates left theirs branded in fire on Mallorca. Yours is waiting on our walls: before you leave, sign. Everyone does, and there must be a reason we’re still reading what people wrote years ago.